Law Office Software - Marketing Tools Update

The Law Office Portal Marketing tool located at http://www.lawofficeportal.com/law/LawOfficeMarketingTools.jsp
is primarily a reporting tool. It will allow the user to input marketing entries for their legal practice and generate reports based on the collective entry data.

In addition to allowing the user to organize, display, and report on the data, the tool also has a back test feature. This feature of the marketing tool will allow the attorney to change the % spent on a particular category over a designated time period, for example online lead generation, and see what the potential return on that investment would have been.

We're a ways away form having the tool complete. But we're hoping to get another round of development in the next week or so. The goal is to get the report feature working first(we hope to add the ability to generate PDFs as well). Once the reporting feature is complete, next on the list will probably be the back test feature.

I've also been asked about adding the ability to save the marketing entries on the site. We haven't made a decision on that yet. But what will be coming soon will be the ability to import multiple entries from a file on your local machine.

I'll be blogging again on the marketing tool when we have more for our users to play with.

Mark - LOP Principal Engineer